2020 Judges

The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

The panel consisted of industry leaders and experts from Australia, as well as those who have an international presence in the search industry.

test list

Karina Aguilera | Digital Marketing Specialist | Fujitsu General Australia |

Karina is heading up all things digital at Fujitsu General Australia. By growing up in the digital age she has specialised in digital since the beginning of her career. With a passion for growing a brands digital presence and optimising online social conversations, she pushes businesses to achieve their goals through all things digital. Since starting at her current role, she is achieving growing awareness and making noise for what is branded as Australia’s Favourite Air.

Jeremy Brook | Entrepreneur In Residence | AGL Energy |

A self-confessed ‘aspiring polymath’, Jeremy’s career has spanned industries, disciplines and continents, but always with a focus on marketing, innovation and creativity. Jeremy is an Entrepreneur in Residence at AGL Energy, where he is responsible for partnering with other business units to create future growth opportunities and solve customer problems in decarbonisation, decentralisation, connectivity and circularity. Prior to AGL, Jeremy was CMO at Deliveroo Australia – one of the countries fastest growing start-ups. He was formerly at Google and Heineken in global leadership roles and currently serves as a board advisor to several start-ups.

Jeff Bullas | Owner | JEFFBULLAS.COM PTY LTD |

Jeff is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world's #1 business blogger.

Jeremy Cabral | COO | Finder |

Jeremy is part of the founding team and the COO of Finder. Having successfully grown finder.com.au into Australia's largest comparison website, Finder is now expanding globally with the goal of becoming the world's largest comparison platform. Together with his incredible team of talented digital marketing professionals Jeremy have helped improve financial literacy in Australia and assisted millions of people in Australia to make better informed decisions.

Arnoldo Cabrera | Global SEO | IKEA |

Arnoldo is an experienced online marketing professional with extreme focus on delivery quality. Arnoldo specializes in SEO & SEM Lead generation, Inbound Marketing and Web analytics. Prior to IKEA he has worked in a variety of industry such as hospitality, online gaming and IT Security since the beginning of 2000 in the of digital marketing area with highly focus on Multilingual Search Engine Optimisation.

Miki Clarke | Senior Manager, Digital Media | Allianz Australia |

Miki is heading up Allianz’s Digital Media team and managing investment across digital / performance based channels. Previously spent 6.5 years at MEC Australia (now known as Wavemaker) heading up their SEO and CRO team and prior to that the Performance team, responsible for both paid and organic search and paid social.

Mohammad Danish | Product Marketing Lead | SAP Australia and New Zealand |

Danish leads marketing for SAP Platform & Technologies products across Australia and New Zealand, including SAP's HANA, PaaS, Database, Analytics, Mobile, Data Integration, Machine Learning and IoT solutions. Before SAP, he’s served in senior marketing roles for organisations such as Microsoft and IBM. He also spent 3 years in the advertising industry working for leading agencies.

Adrian Di Francesco | Marketing Manager | LEGO |

Adrian has worked as a marketing manager for LEGO® since 2018, where he drives digital marketing for The LEGO® Group across the Australia and New Zealand markets. Adrian is responsible for leading the local strategy, development and day-to-day running of LEGO® Life - the creative, social and safe digital experience for LEGO® kids. In addition to this, he leads social, content and digital strategy at LEGO® Australia. Adrian has more than 8 years’ experience in digital marketing and e-commerce, with a passion for delivering data led campaigns and amazing content in the right channels.

Shefali Joshi | Marketing Optimisation Analyst | Monash University |

Shefali leads the search engine optimisation for Monash University (largest University in Australia - 70,000+ student enrollments across 6 locations in Australia, Malaysia, Italy, India and China). She provides strategic advice and insights to business areas across faculties and international markets in reviewing their web and content strategy, with a strong track record of delivering improved online presence. She has 16 years of work experience specialising in the area of digital marketing, web development and optimisation. She has previously worked for companies like ANZ, Intelledox and BeyondBlue. Her interests range from web optimisation, data analysis and understanding the complexities of the mind.

Phil LEAHY | CEO | Retail Global |

Phil has a deep passion for creating connections. That’s why he ended up founding two major annual conferences for digital retailers on opposite sides of the world—Australia’s Retail Global and the United States’ Retail Global conference. Hosting conferences allows him to bring creative minds from around the world together to share their stories. And when they do, meaningful change happens.

irene LEE | Canva |

Irene is an award-winning digital marketer with over 13 years of industry experience. She recently joined the International Projects & Ops team at Canva – Australia’s fastest growing start-up – to scale out their distributed teams, ensuring they are empowered, productive and happy. Before the change, she was the Head of Paid Media where she worked directly with the company’s leadership to improve strategy and maximise profitability. She overhauled the company’s paid growth, optimising ads for an international audience and creating a new foundation for success.


Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side. She has judged both UK & European Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis. She works from planning through to execution, integrating her digital expertise through research & analysis, design & build through to deployment.


Carl is heading up the global data and analytics team at Essity that brought you brands like Tork, Libero, Zewa and many others. He has over 10 years of professional experience in digital marketing and analytics, both working as a consultant and at multinational enterprises. He is passionate about optimizing online marketing investments and turning complex problems in to simple solutions.

Gustavo Martin-Dupre | SEARCH LEAD (SEO & SEM) | PET CIRCLE |

Gustavo is a passionate digital marketing professional with strong experience in digital strategy, web analytics and e-commerce for large corporate sites. He is currently working at Pet Circle overseeing the SEO and SEM channels. Prior to which he’d worked with the Search, Social and Email channels for Canon Australia. Gus is into Digital Analytics and its usage for the development of successful strategies.

adam orchard | Senior Digital Content Manager - Grocery Content Innovation & SEO | Woolworths |

Adam is the SEO and grocery content innovation lead at Woolworths Supermarkets. He has over 11 years of SEO and content strategy experience across both the UK and Australian markets. His previous roles were at large digital marketing agencies including Zenith Media, Performics and iProspect. A self confessed data nerd, he has a passion for data lead content analysis and ideation as well as technical SEO strategies and revisions.

Erez Saf | Co Founder & CEO | CRiskCo |

Erez is managing a global team with offices in Australia, the United States, and Israel. He is an active leader in product development and artificial intelligence modeling in financial markets. Before launching CRiskCo, Erez was the CIO for eloan.il, and the CTO at Todan Information Technologies, following R&D roles at SAP.


Leonardo Saroni is an experienced digital marketer with 10 years’ background of heading up multiple digital marketing and product development teams for Booking.com. He has also been leading the global SEO team, which contributed to the success of the third biggest e-commerce worldwide.

angelos savvaidis | Senior SEO Specialist | Envato |

Angelos is currently the Senior SEO Specialist for Envato, the world's largest digital assets marketplace. With more than 10 years of SEO experience, Angelos is focusing on the technical as well as the on-page aspects of the SEO strategy for tens of millions of pages. Before Envato, Angelos was the Head of SEO in numerous start-up agencies working across a number of industries worldwide.

Holly Tattersall | Founder | Women in Digital |

Holly launched Women in Digital in 2014 as a passion project to offer mentoring, training and networking in a supportive environment. Through the support of many industry leaders, a dedicated Advisory Board and a number of corporates, she hosts an annual National Awards Gala to celebrate driven and ambitious role models across the industry to help inspire and influence the next generation of leading digital ladies.


Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and future search trends. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and Hero Conf and is a columnist for Search Engine Land and Search Engine Watch. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter.

Mark Woods | Head of Group Analytics & Performance Marketing | DuluxGroup

Mark leads Group Strategic Marketing working across all strategic business units and 50+ brands globally. He develops short and long term strategies, grows the use of data and MarTech platforms to inform and drive business decisions across the Dulux Group. He also leads Digital Analytics and Performance Marketing function, MLAI strategy, Search Marketing and Digital Reporting capability across the Dulux Group Globally.