Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.
CAMPAIGN / SECTOR CATEGORIES
Semrush AU Search Awards celebrate the achievements of online marketing professionals in the Australian market. We love the crazy mix of experiments, creativity and data that the online space brings. The categories below are designed to cover majority of channels and industries, as we understand the best practices and metrics of success are different.
Each successful campaign should have elements that show; clearly defined objectives, innovative creative solutions, thought-through and well-executed implementation, clear ROI and measurable results.
Best Advertising Campaign
Tell us how you have tweaked your targeting, ad copy, keywords or anything else in your advertising efforts! The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC. Being the most efficient in ad spend on Australian market is definitely an impressive line to add to your profile.
Best B2B Campaign
Exceptional marketing campaign created by a brand/on behalf of the brand marketing in the B2B sector. Same as in B2C, entrants are welcome to submit a campaign performed in any marketing channels or an integrated one.
Best B2C Campaign
Exceptional marketing campaign created by a brand/on behalf of the brand marketing in the B2C sector that brought positive ROI and success. This entry can include any marketing channels or can be a cross-channel campaign.
Judges will be looking for the most resonant and engaging content creators working on the corporate and industry blogs.
Best Content Marketing Campaign
The best and most relevant content that would answer their questions is what users eventually look for in search. Judges will be looking at top performing content examples which significantly improved search visibility of the brand. This award is not only for SEO. If you have built a killer landing page and it converts, why not submit it as a content marketing campaign. Content is not only built for organic search.
Best Digital PR Campaign
Working with media buzz can be really rewarding and now PR has an impact in overall online visibility of the brand. If you're proud of the splash you created with your external communications, apply for this category.
Best Integrated Campaign
This category is for marketing teams that use more than one marketing channel/source of traffic in a campaign. It could be a mix of SEO and PPC, or a mix of search, social and email. Although integrated campaigns are insanely tough to run, there are definitely companies/agencies who excel in executing them. Sounds like you? Tell us about how you have combined various marketing channels in one outstanding campaign.
Best Local Campaign
Once user types in location in search, it all changes and the results are totally different. Have you excelled in driving growth, visibility, traffic and revenue numbers by optimising for local search? Then this category is for you.
Best Low Budget Campaign
Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent. The PPC and SEO campaigns that have achieved something special on a monthly budget of $500 AUD or less in fees.
Best Online Marketing Campaign - Education
Best Online Marketing Campaign - Healthcare
Best Online Marketing Campaign - Legal Services
Best Online Marketing Campaign - Real Estate
Best Online Marketing Campaign - Retail
The retail sector poses a competitive landscape and with all the different digital channels that arise, it makes it complex to understand how to make each campaign exceed in traffic growth. Crafting the perfect campaign is only the beginning, but increasing the visitor growth through the right digital marketing mix is what creates an impact.
Best SEO Campaign
Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry, show us why your campaign deserves the title of Best SEO Campaign.
Best Social Media Campaign
In this category we are looking for the most effective and creative social media campaign across different channels and platforms. The entry should describe how, together with a unified content and messaging, the campaign was able to deliver tangible results and increased engagement rates.
Best Use of Data in a Search Campaign
At Semrush, we love data and we help thousands marketers daily with the latest and most relevant numbers for their industries. So this category was a must! Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results.
Highest Website Visitor Growth
Day by day you’re working on improving your website, communications and all traffic drivers. This category rewards the best results in increasing visitor growth. Screenshots from Google Analytics or a third party tool are required to prove the numbers.
Online Presence Breakthrough
We are looking to see growth in all channels and traffic sources If you managed to involve 5 and more marketing elements in one campaign, while having a huge increase in total numbers, then that's the category you need to submit for. Elements can include: SEO, advertising, social media, email marketing, PR, content, events and more. Maybe it wasn't one campaign, but a sequence of small actions that finally brought results. Let us know how your team has achieved this sudden increase in online presence. (Graphs proving this growth are essential in this submission).
TEAM / AGENCY / INDIVIDUAL / MARKETING COMMUNITY AWARDS
Best Marketing Agency
Recognition of best peforming marketing agency that consistently delivers outstanding results to clients. Tell us about the campaigns that you've done, your team, pofitability and culture. We'd ask you to submit one of the cases in the campaign categories to see your work in action. All entries are confidential and any numbers you share with the Awards organisers will stay within the judging committee. Please keep in mind that you need to submit to at least one campaign category to apply for the team award. Judges need to see a thorough execution of at least one of the campaigns.
Young Search Professional of the Year - FREE
We want to highlight the stars of the future! We want to find young professionals who have shown impressive performance as interns in companies and junior marketing specialists that have already achieved a lot. Who can apply? Any marketing specialist under 30 working in the marketing industry who is achieving great results and leading the industry at a young age. There is no charge to nominate people in this category however the judging panel reserves the right to put forward additional candidates.
Best Diversity & Inclusion Campaign
This category awards the campaign focused on driving D&I with contrasted results for brand positioning.
Best Social Cause Campaign
This category recognizes the best campaign within a corporate social responsibility program and have contrasted results on brand positioning.
The Trendsetter Award
The award goes to the campaign that has created a major impact (contrasted with numbers in growth or positioning) by staying ahead of the curve with the 2023 trends (ex. Influencer Marketing, Chatgpt, Metaverse, Out-of-home...)