Judging Criteria - Campaign Awards
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Total budget
• Objectives
• Strategy & target audience
• Creativity & implementation
• Results & evaluation
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
Judging Criteria - Team / Agency / Individual Awards
Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Details of the team / agency / individual
• Agency / individual objectives
• Recent campaign example
• Recent achievements
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials. Please upload any supporting materials along with your entry form. Please note that these documents must not exceed 2MB each.
Confidentiality
All material will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.