Judging Criteria


THE JUDGING PROCESS

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry.

All judges are advanced SEMrush users, and SEMrush will be the primary software which will be used to define the success of the campaign.

In judging process, SEMrush as a company remains neutral and no one from the team takes part in the judging.

All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. Judges will meet to discuss the highest scoring entries and agree the winner for each category.

Judging Criteria - Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between August 2019 – August 2020.

Each entry must include information under the following headings:

• Total budget
• Objectives
• Strategy & target audience
• Creativity & implementation
• Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Judging Criteria - Team / Agency / Individual Awards

Judges will be looking for agencies, teams and individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between January 2019 – August 2020.

Each entry must include information under the following headings:

• Details of the team / agency / individual
• Agency / individual objectives
• Recent campaign example
• Recent achievements

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials. Please upload any supporting materials along with your entry form. Please note that these documents must not exceed 2MB each.